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Marketing
Executive/Managing Consultant
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Job Location : |
Northeast ,
Northeast |
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Employment Type : |
Full Time
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No. of Openings : |
1 |
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Experience
Required : |
10 + years
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Degree Required : |
4 Year Degree
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Travel Required : |
Road warrior
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Job Description : |
The Marketing &
Customer Intelligence solution (within the CRM Practice) focuses on
the use of customer data to provide differentiated responses to an
organization’s existing or proposed customer base. Our service area
provides: Analytics and analytical models that enable the
appropriate actions to be identified; Business processes-- and the
technology required to support them--that make use of the analytics;
Organization and training required to operate the new business
processes; Data required to deliver the analytics and business
processes. This service area offers the following: BI & Customer
Analytics Strategy, Campaign Management Vision, BI and Analytics
Implementation, Campaign Management Implementation and Customer Data
Warehouse and Data Mining. Client Benefits include: Increased
effectiveness of targeting & segmentation to optimize “marketing
spend”; Drive a tighter ROI and provide a measurable payback on
marketing campaigns; Adopt new processes & technologies to reduce
campaign cycle times and costs; Increased level of understanding and
tracking customer profitability and customer behaviors.
The M&CI service area (CRM Practice / Communications Industry) is
currently seeking a Managing Consultant with expertise in leading
Marketing Execution programs. Qualified candidates should have
significant experience with direct marketing processes, customer
segmentation and campaign management. Media and or Telecom industry
knowledge and project management experience required. Siebel
Marketing, Epiphany, Unica. Top tier consulting experience. 100%
travel. |
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Candidate Must
Have : |
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Siebel Marketing, Epiphany and Unica
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Exp leading marketing execution programs with direct marketing
processes and campaign management
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Customer segmentation experience
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Media and/or Telecom industry exp
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Big 5 consulting exp
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Additional
Information : |
100% travel
required |
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5 Mapleton
Road
Princeton, NJ 08540
Tel: (609) 987-1120
Fax: (609) 987-1130
www.edgestone.net |
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